Privacy policy
PRIVACY POLICY
Last Updated: 21 August 2026
This Privacy Policy describes how Loaffer London (“we”, “us”, or “our”) collects, uses, stores, and shares your personal information when you visit, use our services, make a purchase from Loaffer London, or otherwise communicate with us.
By using our website or services, you acknowledge that your personal information will be handled as described in this Privacy Policy.
1. WHO WE ARE
Loaffer London is an online retailer serving customers in the United Kingdom.
Website: loafferlondon.store
Email: contact@loafferlondon.store
Telephone: +44 20 7946 0551
Address: 86-90 Paul Street, London, UK, EC2A 4NE
For the purposes of applicable UK data protection law, including the UK General Data Protection Regulation (“UK GDPR”) and the Data Protection Act 2018, Loaffer London is responsible for the personal information described in this Privacy Policy where we act as the data controller.
2. PERSONAL INFORMATION WE COLLECT
Depending on how you interact with our website and services, we may collect the following categories of personal information:
Contact Information:
Your name, email address, telephone number, billing address, delivery address and other contact details you provide.
Order Information:
Information relating to products you purchase, your order history, returns, refunds, delivery information and communications concerning your orders.
Payment Information:
Payment-related information necessary to process your transaction. Payments may be processed by third-party payment providers. We generally do not directly store complete payment card details.
Account Information:
If account functionality is available, we may collect your username, password and other information associated with your customer account.
Device And Usage Information:
We may automatically collect information about how you access and use our website, including your IP address, browser type, device type, operating system, pages viewed, referring URLs and interactions with our website.
Customer Support Information:
When you contact us, we may collect the information contained in your messages and any additional information you choose to provide.
Marketing Information:
Your marketing preferences and information about how you interact with marketing communications, where applicable.
3. HOW WE COLLECT YOUR INFORMATION
We may collect personal information:
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Directly from you when you place an order, contact us, create an account or provide information through our website;
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Automatically through cookies and similar technologies when you use our website;
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From service providers that help us operate our business, process payments, fulfil orders, deliver products, provide analytics or support our marketing activities;
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From advertising and marketing partners where permitted by applicable law.
4. HOW WE USE YOUR PERSONAL INFORMATION
We may use your personal information to:
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Process and fulfil your orders;
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Process payments, returns and refunds;
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Arrange and manage delivery;
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Provide order confirmations and tracking information;
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Communicate with you about your purchases;
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Provide customer support;
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Maintain and improve our website and services;
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Detect and prevent fraud, abuse and security incidents;
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Comply with applicable legal and regulatory requirements;
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Maintain appropriate business and transaction records;
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Understand how customers use our website;
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Personalise your shopping experience where appropriate;
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Send marketing communications where we have a lawful basis to do so;
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Measure and improve our advertising and marketing activities.
5. LAWFUL BASES FOR PROCESSING
Under UK data protection law, we must have a lawful basis for processing your personal information.
Depending on the circumstances, we may rely on:
Contract: When processing your information is necessary to fulfil an order or take steps requested by you before entering into a contract.
Legitimate Interests: Where processing is necessary for our legitimate business interests, provided those interests are not overridden by your rights and interests. This may include preventing fraud, improving our services and protecting our business.
Legal Obligation: Where we need to process information to comply with applicable laws and regulatory requirements.
Consent: Where we have asked for your consent, including for certain marketing or cookie-related activities where consent is required. You may withdraw your consent at any time.
6. COOKIES AND SIMILAR TECHNOLOGIES
We may use cookies, pixels and similar technologies to operate our website, remember preferences, understand website usage, improve our services and, where permitted, support advertising and marketing.
Some cookies are necessary for the website to function properly, while others may be optional.
Where required by applicable law, we will request your consent before placing non-essential cookies on your device.
You can also manage cookies through your browser settings. Disabling certain cookies may affect some features of our website.
7. HOW WE SHARE PERSONAL INFORMATION
We may share personal information with trusted third parties where reasonably necessary to operate our business, including:
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Ecommerce and website service providers;
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Payment processors;
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Order fulfilment and logistics providers;
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Delivery and courier companies;
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Customer support providers;
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Cloud hosting and technology providers;
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Analytics providers;
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Marketing and advertising partners, subject to applicable law and your choices;
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Professional advisers such as accountants, lawyers and consultants;
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Government authorities, regulators or law enforcement where required by law.
We do not sell your personal information in the ordinary meaning of selling personal data for money.
8. SHOPIFY
Our online store is operated using Shopify. Shopify may process personal information when providing ecommerce and related services that enable us to operate our store.
Shopify may process information in accordance with its own privacy practices and applicable data protection requirements.
9. PAYMENT PROCESSING
Payments may be processed through third-party payment providers made available through our checkout.
Your payment provider may collect and process payment information according to its own privacy policy and security procedures.
We encourage you to review the privacy information provided by the relevant payment provider if you would like additional information about how it processes your data.
10. INTERNATIONAL DATA TRANSFERS
Some of our service providers may process or store personal information outside the United Kingdom.
Where personal information is transferred internationally, we take appropriate steps, where required, to ensure that the information receives an appropriate level of protection in accordance with applicable UK data protection law.
These measures may include adequacy regulations, approved contractual safeguards or other legally recognised transfer mechanisms.
11. HOW LONG WE KEEP YOUR INFORMATION
We retain personal information only for as long as reasonably necessary for the purposes described in this Privacy Policy, including fulfilling orders, providing our services, maintaining business records, resolving disputes and complying with legal, tax and accounting obligations.
Retention periods may vary depending on the type of information and the reason we collected it.
When personal information is no longer required, we may delete or anonymise it in accordance with applicable requirements.
12. DATA SECURITY
We use reasonable administrative, technical and organisational measures designed to protect personal information against unauthorised access, loss, misuse, alteration or disclosure.
However, no method of transmitting or storing information electronically can guarantee absolute security.
You are responsible for keeping any account credentials confidential and should contact us if you believe your account or personal information has been compromised.
13. YOUR PRIVACY RIGHTS
Depending on applicable UK data protection law and the circumstances, you may have rights concerning your personal information, including the right to:
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Request access to personal information we hold about you;
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Request correction of inaccurate or incomplete information;
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Request deletion of your personal information in certain circumstances;
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Request restriction of processing;
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Object to certain processing;
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Request transfer of your information in a portable format where applicable;
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Withdraw consent where processing is based on consent;
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Object to direct marketing.
These rights may be subject to legal limitations or exceptions.
To exercise a privacy right, please contact us at:
We may need to verify your identity before completing your request.
14. MARKETING COMMUNICATIONS
Where permitted by law, we may send you promotional emails concerning our products, offers or services.
You can unsubscribe from marketing emails at any time by using the unsubscribe link included in the communication or by contacting us.
Even if you unsubscribe from marketing communications, we may continue to send transactional or service-related messages, such as order confirmations, delivery updates or important information concerning your purchase.
15. CHILDREN'S PRIVACY
Our services are not intended for children, and we do not knowingly seek to collect personal information from children.
If you believe a child has provided personal information to us inappropriately, please contact us so that we can review the matter and take appropriate action.
16. THIRD-PARTY WEBSITES
Our website may contain links to websites or services operated by third parties.
We are not responsible for the privacy, security or content practices of third-party websites. We recommend reviewing their privacy policies before providing personal information.
17. CHANGES TO THIS PRIVACY POLICY
We may update this Privacy Policy from time to time to reflect changes to our practices, services, technologies or legal requirements.
When appropriate, we will update the “Last Updated” date at the beginning of this policy.
18. COMPLAINTS
If you have concerns about how we handle your personal information, please contact us first so that we can investigate your concern.
You may also have the right to lodge a complaint with the Information Commissioner's Office (ICO), the UK's data protection regulator.
19. CONTACT US
If you have any questions about this Privacy Policy, our privacy practices or your personal information, please contact us:
Loaffer London
Email: contact@loafferlondon.store
Telephone: +44 20 7946 0551
Address: 86-90 Paul Street, London, UK, EC2A 4NE
Website: loafferlondon.store